Archives by Tag 'law firm internet marketing'
The Top 10 Ways That Firms Waste Marketing Resources
On this one, I am not going to reinvent the wheel. To read the full article please click here. Otherwise, this top 10 count down speaks for itself. A special thanks to Jeffrey Embleton at the Cleveland business litigation firm of Mansour Gavin Gerlack & Manos for bringing it to my attention.
The Top 10 Ways [...]
Five things to remember when optimizing your website
Understanding how the search engines work and knowing the right expectations really help law firms make sure that their internet marketing strategy is on target to help them generate new quality cases and clients.
Slow and Steady Wins the Optimization Race
The number of websites that link to yours is one of the biggest factors influencing search rankings. Some optimization companies take advantage of this by offering to sell links from their website or negotiate the buying of links for you. Although giving your website a temporary boost, this tactic can be devastating for your website and long term internet marketing strategy.
Can’t I just have my (insert family member) build my website?
When it comes to building a new website, you usually don’t have to look far to find many options. With so many low cost options out there, does it make sense to just use one of these resources instead of investing more money to hire a professional website developer?
Google’s Matt Cutts Speaks About Factors Effecting Search Rankings
In a recent interview, Google’s Matt Cutts (currently heads up the Webspam team for Google) talks about inbound links as one of the factors in search rankings.
Why lawyers need the internet
If only generating new cases, even better – BIG CASES, were as easy as putting on a magic cape. Unfortunately for cape sellers everywhere, it’s not that easy. But fortunately for law firms across the country, it’s not as difficult as it seems.
In a recent video that is posted on my You-Tube page, I talk [...]
But my clients don’t use the internet
As I talk with law firms across the Midwest, there is a very common reason (excuse) I am told by firms that haven’t jumped with both feet into the internet age. “Stephanie, I understand that there were over 55 million searches for lawyers on Google last month but MY clients don’t use the internet” they [...]