Archives by Tag 'internet marketing'
The Top 10 Ways That Firms Waste Marketing Resources
On this one, I am not going to reinvent the wheel. To read the full article please click here. Otherwise, this top 10 count down speaks for itself. A special thanks to Jeffrey Embleton at the Cleveland business litigation firm of Mansour Gavin Gerlack & Manos for bringing it to my attention.
The Top 10 Ways [...]
Slow and Steady Wins the Optimization Race
The number of websites that link to yours is one of the biggest factors influencing search rankings. Some optimization companies take advantage of this by offering to sell links from their website or negotiate the buying of links for you. Although giving your website a temporary boost, this tactic can be devastating for your website and long term internet marketing strategy.
Can’t I just have my (insert family member) build my website?
When it comes to building a new website, you usually don’t have to look far to find many options. With so many low cost options out there, does it make sense to just use one of these resources instead of investing more money to hire a professional website developer?
Google’s Matt Cutts Speaks About Factors Effecting Search Rankings
In a recent interview, Google’s Matt Cutts (currently heads up the Webspam team for Google) talks about inbound links as one of the factors in search rankings.
Why lawyers need the internet
If only generating new cases, even better – BIG CASES, were as easy as putting on a magic cape. Unfortunately for cape sellers everywhere, it’s not that easy. But fortunately for law firms across the country, it’s not as difficult as it seems.
In a recent video that is posted on my You-Tube page, I talk [...]
The great debate between long tail and short tail keywords
There is usually a lot of debate around the right keywords to choose when designing an internet marketing strategy. Some argue to focus all efforts on what are called long tail searches. These are searches that are made up of multiple terms, such as slip and fall attorney in saint louis missouri. These are very [...]
Don’t ignore your on-line reputation
I recently met with a firm in South Bend Indiana who had a reputation problem. Their reputation problem though was not with their word of mouth referrals. As a matter of fact over 80% of their new clients came from a referral from a past client. Their bad reputation was on-line and the implications [...]