Archives by Tag 'attorney websites'
Five things to remember when optimizing your website
Understanding how the search engines work and knowing the right expectations really help law firms make sure that their internet marketing strategy is on target to help them generate new quality cases and clients.
Slow and Steady Wins the Optimization Race
The number of websites that link to yours is one of the biggest factors influencing search rankings. Some optimization companies take advantage of this by offering to sell links from their website or negotiate the buying of links for you. Although giving your website a temporary boost, this tactic can be devastating for your website and long term internet marketing strategy.
Can’t I just have my (insert family member) build my website?
When it comes to building a new website, you usually don’t have to look far to find many options. With so many low cost options out there, does it make sense to just use one of these resources instead of investing more money to hire a professional website developer?
Why lawyers need the internet
If only generating new cases, even better – BIG CASES, were as easy as putting on a magic cape. Unfortunately for cape sellers everywhere, it’s not that easy. But fortunately for law firms across the country, it’s not as difficult as it seems.
In a recent video that is posted on my You-Tube page, I talk [...]
The great debate between long tail and short tail keywords
There is usually a lot of debate around the right keywords to choose when designing an internet marketing strategy. Some argue to focus all efforts on what are called long tail searches. These are searches that are made up of multiple terms, such as slip and fall attorney in saint louis missouri. These are very [...]