Archives by Tag 'attorney advertising'
The Top 10 Ways That Firms Waste Marketing Resources
On this one, I am not going to reinvent the wheel. To read the full article please click here. Otherwise, this top 10 count down speaks for itself. A special thanks to Jeffrey Embleton at the Cleveland business litigation firm of Mansour Gavin Gerlack & Manos for bringing it to my attention.
The Top 10 Ways [...]
Five things to remember when optimizing your website
Understanding how the search engines work and knowing the right expectations really help law firms make sure that their internet marketing strategy is on target to help them generate new quality cases and clients.
Why lawyers need the internet
If only generating new cases, even better – BIG CASES, were as easy as putting on a magic cape. Unfortunately for cape sellers everywhere, it’s not that easy. But fortunately for law firms across the country, it’s not as difficult as it seems.
In a recent video that is posted on my You-Tube page, I talk [...]
The great debate between long tail and short tail keywords
There is usually a lot of debate around the right keywords to choose when designing an internet marketing strategy. Some argue to focus all efforts on what are called long tail searches. These are searches that are made up of multiple terms, such as slip and fall attorney in saint louis missouri. These are very [...]