In the News
How to Build and Strenthen Your Law Practice
Ingham County Legal News – April 1, 2010 By Roberta M. Gubbins
More than 100 lawyers came together at Thomas M. Cooley Law School to spend a Friday learning how to build and strengthen their law practice. Some were seasoned lawyers now setting up a practice for the first time, others were gaining new skills to use in their offices, and still others had yet to graduate. The event, sponsored the SBM Practice Management Resource Center, was held on March 19th.
“The Internet,” said Stephanie Fraley, Internet Marketing Consultant, LexisNexis, “has given us a tremendous opportunity to generate new clients. It is the most effective and the most efficient tool because of its trackability and low cost.”
“In the month of December, 2009, Google, which accounts for 64% of the search volume, reported 51,550,000 searches for the terms lawyer, lawyers, attorney, attorneys, law firm and law firms. The average monthly search volume for those terms is 41,290,000. What is incredible about these numbers,” Fraley said, “is that they are not just random, these are actual people who are searching these terms.”
“How do you attract these searchers to your website and how do you turn them into potential clients? A well-built website is the foundation of the Internet Marketing, one that communicates the right message and is one that the search engines like to see. We need to drive traffic to the website and monitor its results.”
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More Firms Turn to the Web to Attract New Business
Oakland County Legal News – September 19, 2009 By Mike Scott