http://www.optimization4websites.com Everything you need to know to successfully market on-line Tue, 31 Aug 2010 16:26:38 +0000 http://backend.userland.com/rss092 en As documented on a recent blog post, Google has been testing search results that eliminate the traditional "organic" search results and delivers only map and pay-per-click advertisements for the results.  Certainly this trend makes sense for Google to shift its results to focus on the advertising that contributed to the ... http://www.optimization4websites.com/2010/08/31/is-your-firm-listed-in-google-local-it-better-be/ On this one, I am not going to reinvent the wheel.  To read the full article please click here.  Otherwise, this top 10 count down speaks for itself.  A special thanks to Jeffrey Embleton at the Cleveland business litigation firm of Mansour Gavin Gerlack & Manos for bringing it to ... http://www.optimization4websites.com/2010/08/12/the-top-10-ways-that-firms-waste-marketing-resources/ No one can deny the movement that is taking place for law firms into the internet as a means of generating more clients.  As a web based marketing representative for LexisNexis Martindale-Hubbell in northern Ohio, I am commonly asked about role Martindale-Hubbell can play in this increasingly on-line culture. Over the ... http://www.optimization4websites.com/2010/08/09/getting-more-from-martindale-hubbell/ One of the most difficult things to manage when providing optimization services for websites is the client's expectations.  Most law firms know that being listed on Google's first result page will bring a lot of targeted visitors to their website and that they will get a lot of new ... http://www.optimization4websites.com/2010/07/09/five-things-to-remember-when-optimizing-your-website/ June 15th the Wall Street Journal published an article that speaks to an opportunity  emerging for many lawyers within marketing (Using Social Networking as Legal Tool --- Law Firms Say They Are Turning to the Web to Develop Evidence for Suits and Market Themselves to Potential Clients).  An opportunity that ... http://www.optimization4websites.com/2010/06/17/law-firms-using-event-based-marketing/ If you have ever been approached by a company that offers a search engine optimization service, it is common to hear them talk about the number of in-bound links that your website has.  It is no secret that this is one of the key factors that the search engines are ... http://www.optimization4websites.com/2010/04/09/slow-and-steady-wins-the-optimization-race/ When it comes to building a new website, you usually don't have to look far to find many options.  As I meet with law firms across the mid-west, I have to laugh when - at least weekly - I will speak to a law firm who had their website built by "the ... http://www.optimization4websites.com/2010/03/29/cant-i-just-have-my-insert-family-member-build-my-website/ [caption id="attachment_118" align="alignleft" width="150" caption="Factors in Search Engine Optimization from Matt Cutts"][/caption] In an interview published on March 14th, Google's Matt Cutts outlined some of the factors that play a part in determining a website's search rankings.  For many of you reading this article, the vast majority of those factors are ... http://www.optimization4websites.com/2010/03/25/googles-matt-cutts-speaks-about-factors-effecting-search-rankings/ I saw a great article today from Axandra's Weekly Search Engine Faces that I wanted to share with you.  I have modified it a little... enjoy! Getting listed on Google's first result page is the goal of many webmasters. Unfortunately, many webmasters still do the wrong things to improve ... http://www.optimization4websites.com/2010/03/16/top-5-elements-that-you-need-for-high-rankings-on-google/ If only generating new cases, even better - BIG CASES, were as easy as putting on a magic cape.  Unfortunately for cape sellers everywhere, it's not that easy.  But fortunately for law firms across the country, it's not as difficult as it seems. In a recent video that is posted on ... http://www.optimization4websites.com/2010/02/22/why-lawyers-need-the-internet/