Archive for 'Successful Internet Marketing Strategies' Category
The great debate between long tail and short tail keywords
There is usually a lot of debate around the right keywords to choose when designing an internet marketing strategy. Some argue to focus all efforts on what are called long tail searches. These are searches that are made up of multiple terms, such as slip and fall attorney in saint louis missouri. These are very [...]
Don’t ignore your on-line reputation
I recently met with a firm in South Bend Indiana who had a reputation problem. Their reputation problem though was not with their word of mouth referrals. As a matter of fact over 80% of their new clients came from a referral from a past client. Their bad reputation was on-line and the implications [...]
But my clients don’t use the internet
As I talk with law firms across the Midwest, there is a very common reason (excuse) I am told by firms that haven’t jumped with both feet into the internet age. “Stephanie, I understand that there were over 55 million searches for lawyers on Google last month but MY clients don’t use the internet” they [...]
How many websites?
When looking to maximize your internet presence, there are a couple strategies you could take. One is to build one website that discusses many different topics. With all optimization efforts focused on one website, this strategy allows the website owner to build a website with a ton of value.
But in some instances, a better strategy [...]
Video does a website good!
Video has always acted as a very powerful advertising tool. Video allows the marketer to use sight, sound and motion to create an emotion that will motivate their customers. This power is demonstrated in $69.8 billion in advertising dollars that was spent on television advertising in 2008. That same power also translates into an effective [...]
Link Building: Keys to successful website optimization
We have known for a while that relevant linking was very important to search engine rankings. Bing Engineers have recently given us some basic best practices that can be very helpful. In order to compete, a successful internet program must incorporate a linking strategy. As a matter of fact, in most case studies that compare [...]