Archive for 'Internet Trends' Category
Is your firm listed in Google Local? It better be…
As documented on a recent blog post, Google has been testing search results that eliminate the traditional “organic” search results and delivers only map and pay-per-click advertisements for the results. Certainly this trend makes sense for Google to shift its results to focus on the advertising that contributed to the majority of it’s $23+ million [...]
Slow and Steady Wins the Optimization Race
The number of websites that link to yours is one of the biggest factors influencing search rankings. Some optimization companies take advantage of this by offering to sell links from their website or negotiate the buying of links for you. Although giving your website a temporary boost, this tactic can be devastating for your website and long term internet marketing strategy.
Google’s Matt Cutts Speaks About Factors Effecting Search Rankings
In a recent interview, Google’s Matt Cutts (currently heads up the Webspam team for Google) talks about inbound links as one of the factors in search rankings.
Top 5 elements that you need for high rankings on Google
I saw a great article today from Axandra’s Weekly Search Engine Faces that I wanted to share with you. I have modified it a little… enjoy!
Getting listed on Google’s first result page is the goal of many webmasters. Unfortunately, many webmasters still do the wrong things to improve their rankings.
It’s not possible to [...]
Your Website’s Job – Reach the long tail searcher
Most people when they begin searching for products start very broad, example “big screen tv”. This behavior also carries over when they are looking for services, example “lawyer”. To illustrate the point, in the month of December 2009, the term “lawyer” was searched 11.1 million times and “lawyers” 7.48 million times according to Google AdWords. [...]
Link Building: Keys to successful website optimization
We have known for a while that relevant linking was very important to search engine rankings. Bing Engineers have recently given us some basic best practices that can be very helpful. In order to compete, a successful internet program must incorporate a linking strategy. As a matter of fact, in most case studies that compare [...]
Twitter helps customer service
In one of my rare escapes from technology thanks to a plane ride from Detroit to Minneapolis, I read an article in the USA Today last week titled “Twitter helps customer service“. After washing my hands of the black ink smeared on my hands, I started thinking about how the movement to Twitter will effect [...]