Archive for 'Internet Marketing for Law Firms and Attorneys' Category
Is your firm listed in Google Local? It better be…
As documented on a recent blog post, Google has been testing search results that eliminate the traditional “organic” search results and delivers only map and pay-per-click advertisements for the results. Certainly this trend makes sense for Google to shift its results to focus on the advertising that contributed to the majority of it’s $23+ million [...]
The Top 10 Ways That Firms Waste Marketing Resources
On this one, I am not going to reinvent the wheel. To read the full article please click here. Otherwise, this top 10 count down speaks for itself. A special thanks to Jeffrey Embleton at the Cleveland business litigation firm of Mansour Gavin Gerlack & Manos for bringing it to my attention.
The Top 10 Ways [...]
Getting More from Martindale-Hubbell
No one can deny the movement that is taking place for law firms into the internet as a means of generating more clients. As a web based marketing representative for LexisNexis Martindale-Hubbell in northern Ohio, I am commonly asked about role Martindale-Hubbell can play in this increasingly on-line culture.
Over the past couple years, Martindale-Hubbell has [...]
Five things to remember when optimizing your website
Understanding how the search engines work and knowing the right expectations really help law firms make sure that their internet marketing strategy is on target to help them generate new quality cases and clients.
Law Firms Using “Event Based” Marketing
June 15th the Wall Street Journal published an article that speaks to an opportunity emerging for many lawyers within marketing (Using Social Networking as Legal Tool — Law Firms Say They Are Turning to the Web to Develop Evidence for Suits and Market Themselves to Potential Clients). An opportunity that for many years attorneys would [...]
Slow and Steady Wins the Optimization Race
The number of websites that link to yours is one of the biggest factors influencing search rankings. Some optimization companies take advantage of this by offering to sell links from their website or negotiate the buying of links for you. Although giving your website a temporary boost, this tactic can be devastating for your website and long term internet marketing strategy.
Can’t I just have my (insert family member) build my website?
When it comes to building a new website, you usually don’t have to look far to find many options. With so many low cost options out there, does it make sense to just use one of these resources instead of investing more money to hire a professional website developer?
Why lawyers need the internet
If only generating new cases, even better – BIG CASES, were as easy as putting on a magic cape. Unfortunately for cape sellers everywhere, it’s not that easy. But fortunately for law firms across the country, it’s not as difficult as it seems.
In a recent video that is posted on my You-Tube page, I talk [...]
The great debate between long tail and short tail keywords
There is usually a lot of debate around the right keywords to choose when designing an internet marketing strategy. Some argue to focus all efforts on what are called long tail searches. These are searches that are made up of multiple terms, such as slip and fall attorney in saint louis missouri. These are very [...]
Don’t ignore your on-line reputation
I recently met with a firm in South Bend Indiana who had a reputation problem. Their reputation problem though was not with their word of mouth referrals. As a matter of fact over 80% of their new clients came from a referral from a past client. Their bad reputation was on-line and the implications [...]