Archive for August, 2010

Is your firm listed in Google Local? It better be…

By Stephanie Fraley - Last updated: Tuesday, August 31, 2010

As documented on a recent blog post, Google has been testing search results that eliminate the traditional “organic” search results and delivers only map and pay-per-click advertisements for the results.  Certainly this trend makes sense for Google to shift its results to focus on the advertising that contributed to the majority of it’s $23+ million [...]

The Top 10 Ways That Firms Waste Marketing Resources

By Stephanie Fraley - Last updated: Thursday, August 12, 2010

On this one, I am not going to reinvent the wheel.  To read the full article please click here.  Otherwise, this top 10 count down speaks for itself.  A special thanks to Jeffrey Embleton at the Cleveland business litigation firm of Mansour Gavin Gerlack & Manos for bringing it to my attention.
The Top 10 Ways [...]

Getting More from Martindale-Hubbell

By Stephanie Fraley - Last updated: Monday, August 9, 2010

No one can deny the movement that is taking place for law firms into the internet as a means of generating more clients.  As a web based marketing representative for LexisNexis Martindale-Hubbell in northern Ohio, I am commonly asked about role Martindale-Hubbell can play in this increasingly on-line culture.
Over the past couple years, Martindale-Hubbell has [...]