Archive for February, 2010
Why lawyers need the internet
If only generating new cases, even better – BIG CASES, were as easy as putting on a magic cape. Unfortunately for cape sellers everywhere, it’s not that easy. But fortunately for law firms across the country, it’s not as difficult as it seems.
In a recent video that is posted on my You-Tube page, I talk [...]
The great debate between long tail and short tail keywords
There is usually a lot of debate around the right keywords to choose when designing an internet marketing strategy. Some argue to focus all efforts on what are called long tail searches. These are searches that are made up of multiple terms, such as slip and fall attorney in saint louis missouri. These are very [...]
Don’t ignore your on-line reputation
I recently met with a firm in South Bend Indiana who had a reputation problem. Their reputation problem though was not with their word of mouth referrals. As a matter of fact over 80% of their new clients came from a referral from a past client. Their bad reputation was on-line and the implications [...]
But my clients don’t use the internet
As I talk with law firms across the Midwest, there is a very common reason (excuse) I am told by firms that haven’t jumped with both feet into the internet age. “Stephanie, I understand that there were over 55 million searches for lawyers on Google last month but MY clients don’t use the internet” they [...]