Twitter helps customer service
In one of my rare escapes from technology thanks to a plane ride from Detroit to Minneapolis, I read an article in the USA Today last week titled “Twitter helps customer service“. After washing my hands of the black ink smeared on my hands, I started thinking about how the movement to Twitter will effect businesses moving forward.
Among those adopters of Twitter, a culture is forming that businesses must be aware of – even if they don’t decide to incorporate Twitter into their Internet marketing strategy. Twitter has taken a “I want it now” society and given it a shot of Red Bull. Instantaneous answers and immediate attention will be the key to providing the much needed information to both your current and potential customers and clients.
So how can you address this, without setting up a Twitter account? Include GOOD FAQ’s on your website, return phone calls and emails from your website quickly, and make sure you create a culture in which your customers know that you are there for them… right away.
